On the 3rd of July 2014 iNDiViDUALS kicked off the new fashion season in Amsterdam with its S/S 15 collection show at Mediamatic. The S/S 15 concept recognizes that today’s turbulent and uncertain environment has placed human identities under pressure. The collection presents the courage found to take distance from hyper reality. This was symbolized through eclectic, light and vibrant pieces. On the catwalk, the collection’s eye-deceiving print almost had a holographic effect, concealing and revealing the collection’s full colour palette.
The collection was designed by four students: